Executive/Council Action Form (ECAF)
Title
Motion 21-154, authorizing approval of Amendment No. 5 to the Professional Services Agreement with Day Vengley & Associates, D.B.A. DVA Advertising & Public Relations, for Destination Marketing & Management Organizational (DMO) Services
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DEPARTMENT: Natural Resources and Conservation | Parks, Recreation & Tourism Division
ORIGINATOR: Annique Bennett
EXECUTIVE RECOMMENDATION: Approve
PURPOSE: Snohomish County Council approval of Amendment No. 5 to an Agreement for Professional Services with Day Vengley & Associates, d.b.a. DVA Advertising & Public Relations, for Destination Marketing & Management Organizational (DMO) Services at a contracted amount of $795,121, and authorizing the County Executive to execute the amended contract on behalf of Snohomish County.
BACKGROUND: The County, through its Department of Parks, Recreation and Tourism ("SCPRT"), issued RFP 30-19JR, seeking a consultant firm to provide Destination Marketing & Management Organizational (DMO) Services; such services had been provided since 1994 by the Snohomish County Tourism Bureau (SCTB), which chose not to respond to the RFP. Six (6) firms did respond to the RFP, two of which were interviewed and DVA Advertising & Public Relations ("DVA") was selected. At its September 17, 2018 meeting, the Snohomish County Lodging Tax Advisory Committee (LTAC) approved a 2019 grant of $20,000 to SCPRT for a Commercial Air Service Value Chain Strategy. This project was cancelled, and at its September 11, 2019 meeting, LTAC approved a reallocation of the grant to allow SCPRT to contract with DVA for a first phase of the DMO Services work; in conjunction with other cost savings identified in the County's Large Fund programmatic budget, an Agreement for Professional Services with DVA was executed on October 30, 2019 by the County Executive, pursuant to his authority under Snohomish County Code (SCC) 3.04.140(2), at a contracted amount of $24,480. That ag...
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