Executive/Council Action Form (ECAF)
ITEM TITLE:
Title
Motion 26-002, authorizing approval of Amendment No. 1 to the Professional Services Agreement with Day Vengley & Associates, d.b.a. DVA Advertising & Public Relations, for 2026 destination marketing & management organizational (DMO) services and authorizing the County Executive to sign and execute the agreement
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DEPARTMENT: Executive
ORIGINATOR: Trudy Soriano
EXECUTIVE RECOMMENDATION: Approved by Mike Fong 12/12/25
PURPOSE: AUTHORIZING APPROVAL OF AMENDMENT NO. 1 TO THE PROFESSIONAL SERVICES AGREEMENT WITH DAY VENGLEY & ASSOCIATES, D.B.A. DVA ADVERTISING & PUBLIC RELATIONS, FOR 2026 DESTINATION MARKETING & MANAGEMENT ORGANIZATIONAL (DMO) SERVICES AND AUTHORIZING THE COUNTY EXECUTIVE TO SIGN AND EXECUTE THE AGREEMENT.
BACKGROUND: SCC 4.41.010 created a fund known as the "County-wide Hotel/Motel Fund;" and, SCC 4.40.030 establishes that funds collected under the section may be used to "expand tourism within the county and support comprehensive regional marketing for Snohomish county tourism;" In 2019 Day Vengley & Associates, d.b.a. DVA Advertising & Public Relations ("DVA"), responded to (RFP) 30-19JR and was selected for the purpose of supporting destination marketing and management organization (DMO) professional services. DVA has served as Snohomish County's advertising agency of record for four (4) years, supporting county-wide tourism marketing and management initiatives. In August 2024 SCC 3.04.015(k) was amended to exempt contracts funded by taxes and charges set forth in chapter 4.41 from competitive requirements. In January 2024 the Snohomish County tourism division finalized the 2024-2027 Strategic Tourism Plan (STP) which included specific objectives, tasks and spending plan that would continue to foster Snohomish County's economic development through tourism and visitor services. Snohomish County Lodging Tax Advisory Board reviewed and recommended $1,500,000 for 2025 Destination...
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