Executive/Council Action Form (ECAF)
ITEM TITLE:
Title
Motion 25-008, authorizing approval of a professional services agreement with Day Vengley & Associates, D.B.A. DVA Advertising & Public Relations, for 2025 Destination Marketing & Management Organizational (DMO) Services and authorizing the County Executive to sign and execute the agreement
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DEPARTMENT: Executive
ORIGINATOR: Tonya Watson
EXECUTIVE RECOMMENDATION: Ken Klein 12/19/24
PURPOSE: Authorizing approval of a Professional Services Agreement with Day Vengley & Associations, d.b.a. DVA Advertising & Public Relations, for 2025 Destination Marketing & Management Organizational (DMO) Services.
BACKGROUND: SCC 4.41.010 created a fund known as the “County-wide Hotel/Motel Fund;” and SCC 4.40.030 establishes that funds collected under the section may be used to “expand tourism within the county and support comprehensive regional marketing for Snohomish County tourism. In 2019 Day Vengley & Associates, d.b.a. DVA Advertising & Public Relations (“DVA”), responded to (RFP) 30-19JR and was selected for the purpose of supporting destination marketing and management organization (DMO) professional services. DVA has served as Snohomish County’s advertising agency of record for four (4) years, supporting county-wide tourism marketing and management initiatives. In August 2024 SCC 3.04.015(k) was amended to exempt contracts funded by taxes and charges set forth in chapter 4.41 from competitive requirements. In January 2024 the Snohomish County tourism division finalized the 2024-2027 Strategic Tourism Plan (STP) which included specific objectives, tasks and spending plan that would continue to foster Snohomish County’s economic development through tourism and visitor services. The Snohomish County Lodging Tax Advisory Board reviewed and recommended $1,500,000 for 2025 Destination Management & Marketing Services, and now, therefor on Motion, Snohomish County Council approves the Professional Services Agreement with DVA Advertising & PR for 2025 Designation Management and Marketing Organizational (DMO) Services at an amount not to exceed $1,500,000, and further authorizes the County Executive to sign and execute the agreement.
FISCAL IMPLICATIONS:
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EXPEND: FUND, AGY, ORG, ACTY, OBJ, AU |
CURRENT YR |
2ND YR |
1ST 6 YRS |
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116.502014104101 |
$1,500,000.00 |
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TOTAL |
$1,500,000.00 |
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REVENUE: FUND, AGY, ORG, REV, SOURCE |
CURRENT YR |
2ND YR |
1ST 6 YRS |
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TOTAL |
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DEPARTMENT FISCAL IMPACT NOTES: Click or tap here to enter text.
CONTRACT INFORMATION:
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ORIGINAL |
x |
CONTRACT# |
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AMOUNT |
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AMENDMENT |
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CONTRACT# |
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AMOUNT |
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Contract Period
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ORIGINAL |
START |
1-1-25 |
END |
12-31-25 |
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AMENDMENT |
START |
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END |
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OTHER DEPARTMENTAL REVIEW/COMMENTS: Reviewed/approved by: Risk Management (Diane Baer 12/16/24), Finance (Nathan Kennedy 12/19/24), and Prosecuting Attorney as to form only (Rebecca Wendling 12/18/24)