Executive/Council Action Form (ECAF)
ITEM TITLE:
Title
Motion 26-157, approving the Snohomish County TPA Agreement with DVA Advertising & PR
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DEPARTMENT: Executive
ORIGINATOR: Sarah Strozyk
EXECUTIVE RECOMMENDATION: Approved by Kent Patton 4/3/26
PURPOSE: Authorize the Tourism Promotion Area Funding Agreement between Snohomish County and the TPA endorsed project, DVA Advertising and PR, not to exceed $178,723
BACKGROUND: 4.118.010 establishes the Tourism Promotion Area pursuant to RCW 35.101.080. The Tourism Promotion Area (TPA) includes the areas within the city limits of the City of Arlington, the Snohomish County portion of the City of Bothell, the City of Everett, the City of Edmonds, the City of Lynnwood, the City of Marysville, the City of Monroe, the City of Mountlake Terrace, and the City of Mukilteo as well as the unincorporated area of Snohomish County. SCC 4.118.070 authorizes the County to create the Tourism Promotion Area fund and administer a program to allocate revenues accruing to it under provisions of RCW 35.101.05. These funds are reserved for support of tourism development and promotion projects. On February 11, 2026, the County Council approved the 2026 TPA Business Plan. The Plan provides for applications to be received, evaluated, and considered for recommendation to Council throughout the year. This project has been approved by the TPA Board, and now, therefore on Motion Snohomish County Council approves the 2026 FIFA Phase 3 Marketing project with DVA Advertising & PR for $178,723 and further authorizes the County Executive to sign and execute the amendment. This project has a total value of $178,723.
FISCAL IMPLICATIONS:
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EXPEND: FUND, AGY, ORG, ACTY, OBJ, AU |
CURRENT YR |
2ND YR |
1ST 6 YRS |
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100.515014105204 |
$178,723 |
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TOTAL |
$178,723 |
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REVENUE: FUND, AGY, ORG, REV, SOURCE |
CURRENT YR |
2ND YR |
1ST 6 YRS |
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TOTAL |
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DEPARTMENT FISCAL IMPACT NOTES: Click or tap here to enter text.
CONTRACT INFORMATION:
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ORIGINAL |
X |
CONTRACT# |
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AMOUNT |
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AMENDMENT |
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CONTRACT# |
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AMOUNT |
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Contract Period
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ORIGINAL |
START |
Upon Execution |
END |
12-31-2026 |
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AMENDMENT |
START |
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END |
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OTHER DEPARTMENTAL REVIEW/COMMENTS: Reviewed/approved by: Risk Management (Stephanie Rousseau 4/3/26) and Finance (Nathan Kennedy 4/3/26)