Executive/Council Action Form (ECAF)
ITEM TITLE:
Title
Motion 26-084, approving and authorizing the Executive to sign the Snohomish County Tourism Promotion Area Agreement with DVA
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DEPARTMENT: Executive
ORIGINATOR: Tonya Watson
EXECUTIVE RECOMMENDATION: Approved by Thomas Teigen 2/6/26
PURPOSE: Authorize the Tourism Promotion Area Funding Agreement between Snohomish County and the TPA endorsed project, DVA’s production of the FIFA Marketing Campaign, Phase 2, not to exceed $244,100.00.
BACKGROUND: 4.118.010 establishes the Tourism Promotion Area pursuant to RCW 35.101.080. The Tourism Promotion Area (TPA) includes the areas within the city limits of the City of Arlington, the Snohomish County portion of the City of Bothell, the City of Everett, the City of Edmonds, the City of Lynnwood, the City of Marysville, the City of Monroe, the City of Mountlake Terrace, and the City of Mukilteo as well as the unincorporated area of Snohomish County. SCC 4.118.070 authorizes the County to create the Tourism Promotion Area fund and administer a program to allocate revenues accruing to it under provisions of RCW 35.101.05. These funds are reserved for support of tourism development and promotion projects. On February XX, 2026, the County Council approved the 2026 TPA Business Plan. The Plan provides for applications to be received, evaluated, and considered for recommendation to Council throughout the year. Included in the Plan were the three (3) to-date projects. This project has been approved by the TPA Board and is within the Executive’s authority to execute as outline in Motion 25-003 and per SCC 3.04.140 (2). This project has a total value of $244,100.00
FISCAL IMPLICATIONS:
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EXPEND: FUND, AGY, ORG, ACTY, OBJ, AU |
CURRENT YR |
2ND YR |
1ST 6 YRS |
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100.515014105204 |
$244,100.00 |
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TOTAL |
$244,100.00 |
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REVENUE: FUND, AGY, ORG, REV, SOURCE |
CURRENT YR |
2ND YR |
1ST 6 YRS |
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TOTAL |
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DEPARTMENT FISCAL IMPACT NOTES: Click or tap here to enter text.
CONTRACT INFORMATION:
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ORIGINAL |
X |
CONTRACT# |
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AMOUNT |
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AMENDMENT |
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CONTRACT# |
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AMOUNT |
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Contract Period
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ORIGINAL |
START |
Upon Execution |
END |
12-31-26 |
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AMENDMENT |
START |
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END |
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OTHER DEPARTMENTAL REVIEW/COMMENTS: Reviewed/approved by: Risk Management (Sheila Barker 1/30/26) and Finance (Nathan Kennedy 2/2/26)
The FIFA Phase 2 ECAF doesn’t have a motion yet because the business plan still needs council approval before there’s anything to reference. Per Jim Martin, he confirmed it is acceptable since the motion can be added once the business plan passes.